What’s in a printing press?
Do we as devotees understand the importance of printing books?
More importantly do we understand our own personal responsibility in this printing and distributing of books?
I was online listening to a class from Soho Street the devotee was talking about the mood of book distribution and that although the targets set were not achieved because each and everyone were encouraged to take part there was a lovely ecstatic mood. It also appears that it brought the community much closer together and everyone was inspired and lifted.
However he talked about the printing of the books, he had been advised to go to Bethal (the printing press of the Jehovah’s Witnesses in the UK) and see the printing press there. It is one of the most advanced and also the hardest working press anywhere in the world.
But why the focus on books?
What is the ultimate aim?
Can we actually learn one important lesson from other organizations?
You see the Jehovah’s Witnesses not only own there own press, but also the way the books are presented and distributed worldwide (Over 14 million magazines are printed monthly in 33 languages and shipped to more than 10,000 congregations in some 70 countries; official JW figures) The aim is two fold, the high quality of printing attracts; but more that the person reading the books is given the opportunity to take up the offer of a free home bible study.
The printing is the start; great effort is taken in training with one congregational meeting each week given to training and learning how to present and use the books. The theocratic ministry school and then discourses on how to present the books and philosophy are seen as pivotal.
New congregational members are encouraged to take up the mission and are entered into this theocratic ministry school along with training by a senior member in the house to house ministry work (to be a congregational member means you distribute books).
But although there are many books distributed this is not the focus we need to hit this book target. NO! The aim is to build a friendship with the people we meet, to be invited into the home and to start a bible study.
It was a nice program I enjoyed my time going from door to door; I was a regular pioneer dedicating over 60 hours a month to this service and after a year I attended the Pioneer Ministry School, we gained a very special book not available to other congregational members.
In or training our aim was not high book scores but remained the home bible study focusing on the individual, getting to know them and even helping them practically; I see you cant get to the shops would you like me to get you anything?
Twice a week these books and magazines were studied one day in small house groups and in another as a congregation (the third meeting in a week was for the theocratic ministry school and training in presenting the books we were studying); if you get the book we see that at the bottom is a question for each verse found and these would be used in the home bible study also.
After some time visiting the home and conduction a bible study and trust is built the next step would be an invite to one of the house group; the person understood how the books were studied and so is not alien to them. The informal nature along with a cup of tea and cake (YUM YUM) helped progression and eventually onto then coming into Kingdom Hall for the Sunday meeting.
The focus is always on follow up, follow up, follow up. For with out follow up what is the point?
And this means we give of ourselves and we spend lots and lots of time with the person; yes a very personal relationship develops this means once they come to the kingdom hall they usually stay.
We see even the Mormon Faith does the same, give the book then arrange a home visit when can we visit you? Then a home study of the book of Mormon before introducing you to the congregation.
This is personal association, giving time, learning about the person, becoming a friend and someone you can trust. The books are the Key tool for without the book there could be no follow up.
For myself when I first met the devotees it was on the street and I took a book, actually the person interested me more than the book; I still remember the glow from the face and the smile (it will forever be imprinted in my mind). After reading the book which I did straight away because of the impression the person had given me then what?
If it wasn’t for the personal nature of the exchange and the personal invite given the book would have found it’s way onto a shelf may be never seeing the light of day again. It did make an impact for sure but I would have missed out on so much if it wasn’t for the follow up.
Although there was no home gita study (something that I think could be explored) there was a lovely small group held twice a week with nice chanting of the holy names of Krishna; nice informal class were we could ask many questions and lovely Prasadam (YUM, YUM; these devotees knew how to cook). But most important was the books and association of the devotees and the care they took in making sure both were done nicely.
But still I struggle the more I read the more faults I find in myself and the harder devotee life appears; this is my mind. But I cast my mind back to that day in Manchester when I first received a book and the first time I met the devotees at the preaching center. How indebted I am to them and my Guru Maharaja who sent them for there focus was to make devotees. And through everything I remember the care they took in encouraging the reading of the books assuring me that whatever we face in life the books hold the answer.
Srila Prabhupada explains thus:
To become devotee is not so easy thing. Not so easy thing. People think that devotion is a sentiment. No. It is not sentiment. It is a great science. It is a great science to become fully satisfied. Fully satisfied. And Krsna says,
bhoktaram yajna-tapasam
sarva-loka-mahesvaram
suhrdam sarva-bhutanam
jnatva mam santim rcchati
[Bg. 5.29]
This is the process of santi. Bhoktaram. Krsna is the enjoyer. We are after worshiping Krsna. That is our business. Wherever we go, we install this Krsna Deity and we work for Krsna, we print books for Krsna, we distribute books for Krsna, we beg everyone to become Krsna’s bhakta. Therefore it is Krsna consciousness. We have no other business than Krsna. As Krsna says, sarva-dharman parityajya mam ekam saranam vraja [Bg. 18.66]. We are doing that. We have no other business. Simply Krsna. Why? Krsnas tu bhagavan svayam [SB 1.3.28]. He is the Supreme Personality of Godhead. Krsna says in the Bhagavata, mattah parataram nanyat kincid asti dhananjaya: [Bg. 7.7] “I am the Supreme.”
Pandal Speech and Question Session — Delhi, November 10, 1973
So lets take this printing of books very seriously, but also put as much thought into how we use the books in making devotees; print, distribute, follow up.
Help the person take to devotee life then they too can enter into this great mission of spreading this Krishna Consciousness throughout the whole world; this is the power of the books if we use them wisely and unlock the potential within them.
As the devotee at Soho Street was explaining that because everyone was involved and entering into this spirit of book distribution that the whole congregation was lifted; so this should be our business.






